In fact, Entrepreneur's Samuel Edwards writes that there is "no other technology" with a potential for such significant impact on how consumers consume content. The potential applications of live streaming aren't limited to the sports or music industries, as was showcased by General Electric.
#Is periscope free to use pro
Adidas live streamed pro soccer player James Rodriguez signing a renewal of his endorsement deal with the sportswear brand.General Electric appealed to it's audience of tech geeks with a "behind the scenes" interview with Bill Nye the Science Guy and Neil deGrasse Tyson.Forever an early adopter of colorful and entertaining video content, Redbull recently used Periscope, Twitter, and Snapchat to promote a Miami Music Week event.Here are a few recent examples of major brands who's digital marketing has achieved wild success via live broadcasting: The potential of this methodology is already been successfully employed by companies of all sizes.
Live broadcasts are a natural extension of consumer's love for video content, with an added element of freshness and excitement. YouTube's popularity as a content consumption platform continues to explode, with nearly 1 in 3 internet users globally logging "billions of views" on a daily basis. There's even been a rise of live broadcast power users, who use the apps daily and gain upwards of 10,000 followers in the process. Since these two newcomers launched in February and March of this year, there have been over half a billion posts and 5 billion impressions collectively. There have been few content platforms to get as much attention as quickly in recent years as Periscope, Meerkat, and other live broadcasting apps. You'll emerge with an understanding of which of these apps (if any) is the right fit for your inbound marketing strategy. In this blog, you'll learn some of the pros and cons of live broadcasting, as well as some specifics of Periscope, Meerkat, and Stre.am. At Lean Labs, we're committed to trying new products to see what works across different industries. Investing in apps or marketing methods that don't fit your business or target personas' web habits is a waste of resources. Inbound marketing pros are forever tasked with the challenge of finding the right platforms. However, if you're wondering how Periscope stacks up to rival apps Meerkat and Stre.am, you're not alone. There are some 10 million users registered to Twitter-owned Periscope, which boasts 2 million viewers streaming over 40 years of video each day. Live broadcasting is one of the latest and hottest trends in inbound marketing.
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